EscapedTheRat
Helping high performers
become entrepreneurs.
EscapedTheRat is an entrepreneur account that helps high performers become entrepreneurs. With a community of 37K+ followers on Instagram, Miguel inspires corporate professionals to quit the 9–5 grind and start their own business.
The content covers quitting corporate, building his own ventures - a Surf Club in Bondi Beach and a Sales AI Agency - live in public, leveraging AI to scale a business, and the honest lessons learned along the way. All blended into a sporty, healthy surf lifestyle at Bondi Beach, Sydney.
Authenticity and honest storytelling are at the heart of everything Miguel shares. That's why he only works with brands he truly believes in - brands that fit within this story.
Corporate execs, early-stage founders and builders — within a healthy, sporty lifestyle.
We are extremely selective about who we work with.
We only partner with brands that fit inside the EscapedTheRat ecosystem — software we'd run our businesses on, AI tools we'd put in our stack, and gear we'd take into the water. That selectivity is exactly why integrations here read as recommendations, not ads.
Your product inside real workflows and real adventures.
Product Integrations
Your SaaS or AI tool inside our real workflows, on camera — the same stack we use to run our businesses, from sales agents to analytics.
Field-Tested Gear
Sports and outdoor products tested where we actually live: surfing, sailing, training. Honest, long-form use — not a 10-second unboxing.
Sponsored Series & UGC
Story-driven reels, carousels and short-form video for our channels or yours. High production, built to perform in paid as well as organic.
Newsletter & Community
Dedicated features in our newsletter and inside the communities we run — a direct line to founders and operators choosing their next tool.
Work we've done with brands and communities.
Liquid I.V.
Brand activation with our Bondi surf community — Liquid I.V. integrated into a packed beach-club event, with photo and video content across our channels.
Tradeify
Partnership with Tradeify, a futures prop-trading platform — putting a tool for ambitious traders in front of an audience building income outside the 9–5.
tradeify.co ↗
AI Tool Partnerships
Ongoing partnerships with AI tools - from the AI sales agents running our Surf Club to the automation stack behind our ventures - integrated and shown in real workflows.
Surf Club Partnership
Built and grew one of Australia's fastest growing surf communities — recurring events, member content and brand activations.
Surf Brand Partnership
Surf gear and apparel tested where we live - daily surfs at Bondi and along the coast, with authentic content built around the boards and gear we actually ride.
Hotel Partnership
Hotel and resort features woven into the lifestyle - workations, recovery days and ocean-view stays, shared with an audience that travels for surf and work.
Ready to build something together?
Brand partnerships at EscapedTheRat are managed via partnerships@escapedtherat.com. Tell us about your product and what you're looking for, and we'll come back with ideas and a proposal.
partnerships@escapedtherat.com