Escaped the Rat
AI entrepreneur
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Meet Miguel

Helping high performers become entrepreneurs.

EscapedTheRat is an entrepreneur account that helps high performers become entrepreneurs. With a community of 38K+ followers on Instagram, Miguel inspires corporate professionals to quit the 9-5 grind and start their own business.

The content covers quitting corporate, building his own ventures - a Surf Club in Bondi Beach and a Sales AI Agency - live in public, leveraging AI to scale a business, and the honest lessons learned along the way. All blended into a sporty, healthy surf lifestyle at Bondi Beach, Sydney.

Authenticity and honest storytelling are at the heart of everything Miguel shares. That's why he only works with brands he truly believes in - brands that fit within this story.

Miguel Pieters
Miguel Pieters · Sydney
The path

From corporate to multiple ventures.

Escaped the Rat is the open book on all of it. Join the community and read along as it happens.

Join the community →
  1. 9 years
    Corporate. Scaled a cybersecurity business across EMEA and Australia.
  2. The turn
    Walked away from a VP offer to bet on myself. Resigned first, figured it out after.
  3. Escaped the Rat
    Validated and launched business ideas for other corporate professionals. Kept the framework that consistently worked.
  4. Bondi Surf Sisters
    Co-founded one of Australia's fastest growing surf communities. Started as a landing page and a WhatsApp group.
  5. Onwise.io
    Founded an AI sales consultancy. AI agents handle outbound, qualification and follow-up; humans close.